“You have to stay authentic to what you really love, like when you were a kid, when you didn’t care what people thought…those weird quirky things…I think you should always hold onto those.”
For the sixth episode of the Inspiring Women Series, I had an insightful conversation with Louise Johnson, a Toronto-based writer and blogger. I’ve known Louise since we were kids, as both of our families spend the summers in the beautiful cottage region of Norway Bay, Quebec. I’ve always been inspired by Louise’s love for her family, her way with words, her creativity, and her courage to put her thoughts into cyberspace.
Louise grew up in Oakville, Ontario, a suburb outside of Toronto. As a young girl, her parents encouraged her to become involved numerous activities, like dance and soccer. Louise believes her incredibly busy upbringing has helped her to learn how to balance her day job with her dreams of being a writer.
As a business student at the Richard Ivey School of Business at the University of Western Ontario, Louise spent her summers interning for Elizabeth Arden in New York. After graduating, she was offered a full-time job to work on the new Taylor Swift fragrance and starting making plans to relocate to New York City. However, two months before she was set to move, she was offered a position at Elizabeth Arden’s Geneva office and ended up moving to Switzerland for two years.
When she first moved to New York as an intern, Louise started the blog, Manhattan Maven, as a way of sharing her adventures abroad with her friends and family. She quickly realized her passion for writing and documenting, and the desire to pursue writing more seriously began to gnaw at her.
“It’s this invisible drive or voice inside of my head that I feel like I’ve always had. Sometimes it’s quieter than others, but it’s always there…and I just have to get it out.”
So, when she returned to New York after living in Switzerland, she assembled her writing portfolio and applied to grad school. Louise ended up getting into Harvard University’s Master’s of Journalism program and moved to Boston, where she fully committed herself to the craft of writing.
Currently, Louise is living in Toronto and working full-time as an in-house writer for an advertising agency. This allows her to pay the bills, write creatively on the side, and live closer to her tight-knit family after six years of living abroad.
“I value my family so much…I am just in a constant state of ignorant bliss when I’m with them.”
On top of her day job, Louise is freelancing for several websites such as Normale Magazine, Glamping Hub, and the Boston Day Book. Although she currently loves Toronto’s energy and social scene, she dreams of one day moving to a little cabin in the woods to write a novel.
In this episode of the Inspiring Women Series, Louise discusses why she left her incredible life in New York to pursue her dreams of becoming a writer, her obsession with her family, and the importance of living authentically.
“It’s hard to put yourself out there and take judgement, but when you do, it’s so freeing. You just stop caring what other people think and you just do things that make you happy… It’s the best feeling.”
The Inspiring Women Series is a podcast dedicated to sharing the many stories of women who have inspired me in my life, or who have inspired others.
You can subscribe to the podcast series in the iTunes store or listen to Louise’s interview here: